WE ARE

DEDICATED TO SHAPING MEANINGFUL HUMAN-TO-HUMAN CONNECTIONS & PIONEERING THE FUTURE OF PUBLIC RELATIONS

WE ARE

DEDICATED TO SHAPING MEANINGFUL HUMAN-TO-HUMAN CONNECTIONS & PIONEERING THE FUTURE OF PUBLIC RELATIONS

WE SERVE

  • Entertainment Industry

  • Resorts & Tourism Destinations

  • Arts & Performance Organizations

  • Casinos & Gaming Industry

  • Healthcare Clinics & Hospitals

  • Physicians 

  • Health Insurers 

  • Sports Agencies & Athletes

  • Technology Start-ups

  • Colleges & Universities

  • Private & Public School Boards

  • Financial Institutions

  • Boards of Directors

  • Regional Law Firms

  • Private Equity Firms & Hedge Funds

  • Religious Organizations

  • Public Figures

  • Elected Officials & Politicians

  • Real Estate Firms

  • Government Contractors

  • Construction Developers

  • Lifestyle & Consumer Products

Team PLAYBOOK

Led by the renowned entertainment PR strategist Marie Driven, we bring together a diverse group of Gen-Z and Millennial professionals, each equipped with unique skills, extensive knowledge, and invaluable experience. At PLAYBOOK MG, we prioritize our clients needs by embracing a collaborative approach.

MARIE THEODORE

Managing Partner, Communications Director.

  • @Mariedriven | Twitter

    @MarieTheodore | LinkedIn

    Marie Theodore is a name that is synonymous with the word Driven. With extensive public relations and branding expertise, Marie is a trusted advisor to clients seeking to enhance their digital presence, shape compelling narratives, refine business practices, and make impactful public appearances. Her client portfolio includes renowned celebrities and entities across the USA, Caribbean, and West Africa.

    While maintaining her outgoing and eccentric personality, Marie's reputation is built on her unwavering commitment to discretion and integrity. She values client confidentiality and has fostered long-lasting relationships with influential media figures throughout her career, spanning fifteen years.

    Today, Marie is one of the most sought-after PR professionals, with a reputation that precedes her. Her motto: Fearlessly secure success for the clients regardless of the challenges we may face along the way.

    Playbook MG is a testament to her enduring drive and vision.

SARAH FREiSEiS

SVP of Communications, Director of Plybk MX

  • @SarahPlaybookMG | Twitter

    @SarahFriesies | LinkedIn

    Sarah is a highly-skilled business development expert with a talent for creating memorable connections between consumers and brands. She specializes in delivering strategic communication counsel and offering valuable business development support to clients navigating personal or institutional growth.

    Her expertise extends to providing media training for clients facing intense public scrutiny. She possesses a remarkable ability to craft compelling speeches, whether for political figures, university commencement ceremonies, or policy presentations tailored to diverse audiences. Sarah's proficiency also extends to drafting media statements that align with and reinforce the brand strategy and collaborating with corporate entities and external legal counsel. Additionally, she excels in developing traditional and social media messaging to bolster political campaigns and advance policy initiatives.

    When advising clients, Sarah draws upon her extensive business development background and firsthand experience managing media affairs as a Virginia Small Business Owner. Her academic qualifications include an MBA in entrepreneurship from Virginia Commonwealth University, complemented by a BFA in Fashion Design from VCU.

    Today, she leads the Playbook MG team, constructing thought-provoking campaigns with best-of-practice standards.

JEAN JONES

Managing Director

  • @jeanplaybook | Twitter

    @JeanJones | LinkedIn

    Jean Jones is an experienced and skilled creative strategist specializing in content development, publicity, and branding. With a track record spanning over 18 years in streetwear fashion, technology, music entertainment, and lifestyle product brand management, Jean brings a practical and proven approach to communication and marketing.

    Drawing from his background as a fashion brand manager and marketing strategist, Jean ensures that every narrative, social media strategy, and public appearance aligns with and contributes to the client's overall bottom line. He understands the importance of connecting every aspect of a brand's communication to its overarching goals.

    Despite his low profile in the industry, Jean's impact has been both significant and far-reaching. As a co-founder and lead strategist, Jean's leadership gives his team of highly-skilled Gen-Z executives at Playbook MG a distinct advantage in effectively engaging today's audiences on behalf of their clients. With his expertise, the team is equipped to forge meaningful connections and deliver impactful results.

  • Jason Herbert

    FOCUS: Coordination, Campaign Management

  • TABIA WOOD

    FOCUS: Account Relations, Influencer Marketing

  • Jack Stelm

    FOCUS: Corporate Relations, Market Strategy

  • Aniyah Henry

    FOCUS: Live Events, Press Run, Press Familiarization

  • Michael Deblasio

    FOCUS: Media Planning, Support Network, Narratives

  • Daniesha Nixon

    FOCUS: Publicity, Social Engagements, Support Network

  • Jada Langdon

    FOCUS: Reputation Management, Brand Collaborations

  • Pierre Lamothe II

    FOCUS: Market Strategy, Integrated Special Causes

  • JOHN GOODLIVEN

    FOCUS: Media Relations, Support Network, Press Runs

  • IRINA KONN

    FOCUS: Cross-Brand Collaborations, Press Releases

  • LYNDON KP

    FOCUS: Content Development, Photography

  • Malcolm Black

    Malcolm Black

    FOCUS: Digital Marketing, Web Development, Monetization