Visibility is easy.
Relevance is what sells.

The Brooklyn PR agency for Caribbean and culture-rooted brands. We place founders, not just products.

Playbook MG.

We are your team of visibility strategists, working with Caribbean and culture-rooted brands from Industry City and across the diaspora, with a global reach of cultural influencers and a strong understanding of building brand relevance.

Our shared mission:

Making emerging brands
impossible to ignore

Technical drawing of a velvet rope stanchion, annotated with six experiential formats
Experiential marketing · Six activation formats

What we do

Getting covered is not the same as getting chosen.

Public Relations

Earned coverage borrows credibility you have not built yet. We place your story with the reporters your buyers already read.

$1.08Mearned media value in twelve days. Beenie Man, reggae artist

Cultural Influence

Awareness stays rented until culture makes it yours. Creator partnerships and live activations, contracted to revenue.

Philips Sonicareambassadorship closed in five months. SmileSpace, dental practice

Growth and Visibility

Relevance only pays when it reaches buyers who are ready. We optimize for search and AI answers so you are cited at the decision point.

21.95Mdocumented impressions off a 341-contact list we built from scratch. CurlFest, beauty festival
Selected work

Case studies across markets

01
Rollerwave
Events & Experiences
Rollerwave
A Brooklyn roller rink launched with previews a week out, the mayor at the ribbon cutting and two sold-out weeks, then taken to Houston.
View case study
02
Chuks Collins
Fashion & Couture
Chuks Collins
Four years of trade-first publicity that turned an independent label into a licensable name: a Lush Decor home licensing deal, 19 SKUs at Nordstrom and Gayle King’s 2025 Met Gala dress.
View case study
03
Suplmnt
Wellness & Lifestyle
Suplmnt
Hydration meets culture. Social and influencer campaigns, a SLAM collection, and a bottle seen with Jay-Z, Kevin Hart and Steph Curry.
View case study
04
Sprayground
Streetwear & Accessories
Sprayground
A two-floor Times Square pop-up with every placement timed to land before the doors opened. Six of ten ran before opening day, plus a wire release with 121 pickups.
View case study
05
Goals Plastic Surgery
Health & Wellness
Goals Plastic Surgery
A safety question answered with published, checkable limits instead of reassurance, and the channels split by job: Facebook to acquire patients, Instagram for attention.
View case study
06
Rogers Burgers
Food & Beverage
Rogers Burgers
A Fox 5 New York segment on National Hamburger Day for a Haitian-owned Flatbush shop, booked off a date the desk already had to fill. Nothing paid.
View case study
07
Warner Music
Music & Entertainment
Warner Music
A talking point for every Kranium release on Atlantic Records, from colorism to consent. 33 placements, 28.3M impressions and ELLE.
View case study
08
CurlFest
Beauty & Culture Festival
CurlFest
Curly Girl Collective’s flagship beauty and culture festival at Randall’s Island, the largest natural beauty festival in America and 100% Black woman-owned. 21.95 million documented impressions from the nine placements with a stated audience, out of eighteen.
View case study

See all eighteen case studies

Trusted by brands across culture
Warner Music Group
Sony Music
Roc Nation
Hot Ones Caribbean
Audiomack
CurlFest
VP Records
AMC Networks
DOMI
Cooyah
Empire
Sprayground
Suplmnt
Ineffable Music
United Nude
Chuks Collins
Fat Fowl
Trisha Ocona
Rogers Burgers
The Rollerwave
Bella Body
Hapilos
Atlantic
ClickStream
Q.D.B.S & Esthetics Academy
Chris Donovan
Symphonic
Frutango
Charles Medical Group
Girl Build
The Fearless Artist
YogiFi
Saint Sauveur
Swingman24
Smile Space
Science and Sip
Goals Plastic Surgery
The Simpson
Team ELITE Productions
Fashion Week Brooklyn
Music Brings Life
Start Here

Tell us what you're up against.

Attention, awareness, relevance, consideration. Most brands lose it at one of the four.

Get in Touch
We reply within one business day.