CASE STUDY / SUPLMNT

CLIENT TYPE

Lifestyle Product | Health & Wellness

OVERVIEW

Client: Suplmnt Industry: Insulated Water-Bottle Services Provided by Playbook MG: Public Relations, Media Relations, Product Integration, Support Network Services

Background: Suplmnt is a black-owned brand specializing in insulated water bottles that combine style, functionality, and sustainability. The brand's mission is to encourage hydration while promoting eco-consciousness. Seeking to increase brand exposure, establish partnerships, and drive sales, Suplmnt partnered with Playbook MG, a strategic marketing agency offering public relations, media relations, product integration, and support network services.

Challenges:

  1. Brand Awareness: Suplmnt faced the challenge of gaining recognition in a competitive market, particularly as a newer black-owned business.

  2. Partnership Development: The brand aimed to connect with influential fitness-related brands to expand its distribution network and enhance its credibility within the fitness community.

  3. Media Exposure: Suplmnt desired media coverage to showcase its product's unique features and highlight its commitment to sustainability.

  4. Support Network Building: As a black-owned business, Suplmnt sought assistance in building a strong support network within the local community and beyond.

Strategy and Implementation: Playbook MG developed a comprehensive strategy that integrated various approaches to address Suplmnt's challenges.

  1. Public Relations and Media Relations: Playbook MG crafted compelling press releases and media pitches that emphasized Suplmnt's unique selling points, including its commitment to sustainability and stylish design. These materials were shared with relevant lifestyle and sustainability-focused media outlets to secure features and articles.

  2. Product Integration and Partnership: Playbook MG facilitated a partnership between Suplmnt and Crunch gym, a renowned fitness brand. This collaboration allowed Suplmnt's water bottles to be featured and sold at Crunch gym locations, effectively reaching fitness enthusiasts and promoting the brand's health-conscious image.

  3. Collaborations with Street Artists: Playbook MG orchestrated collaborations between Suplmnt and street artists such as Uncut art and Pitch Fox. These collaborations resulted in limited-edition designs on Suplmnt water bottles, attracting art enthusiasts and sparking conversations about the brand's innovative approach.

  4. Media Pitching: Playbook MG pitched Suplmnt to Fox 5 NYC for inclusion in their Mother's Day gift guide segment. The unique design, sustainability features, and meaningful gifting concept made Suplmnt an ideal fit for the segment.

  5. Support Network Services: Playbook MG assisted Suplmnt in building connections within the black-owned business community, fostering partnerships and collaboration opportunities that aligned with the brand's values.

Results:

  1. Increased Brand Visibility: Suplmnt's partnership with Crunch gym expanded its reach within the fitness community, while collaborations with street artists added an artistic dimension to its brand image.

  2. Media Exposure: Suplmnt was featured in Fox 5 NYC's Mother's Day gift guide segment, showcasing its products to a broad audience and generating interest.

  3. Community Engagement: Through support network services, Suplmnt established connections with other black-owned businesses, fostering a sense of community and shared goals.

Conclusion: The collaboration between Suplmnt and Playbook MG demonstrated the effectiveness of a well-rounded approach encompassing public relations, media relations, product integration, and support network services. By leveraging strategic partnerships, engaging collaborations, and targeted media pitches, Suplmnt successfully increased its brand visibility, built a supportive community, and established a strong presence within the competitive market.