Ninja Wav

Walter Thurmond III & Jay Leopari


It all started…

In March of 2015, playbook MG launched its first project for Ninja Wav, a lifestyle technology company started by NFL Super Bowl champ Walter Thurmond the 3rd and his partner Jay Leopardi. For the initial activation, Playbook Mg and BadBoy branding kickstarted a campaign dubbed "What's the Next Big a Thing."