Rilee & Lo

Formerly XIST WEAR

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It all started when…

Playbook MG introduced audiences in the lifestyle category to Xsit wear (now named Rilee & Lo) and familiarize them with the brand. A variety of formats were employed, from open box demos to meet the creator events, we engage the broad spectrum of crossover categories like fashion companies and tech outlets. Founder Johanna Ferguson's visit to NYC included strategic networking, particularly with high-profile people and entities including meeting with the editor and chief of Vibe for an interview, hits in Bleu, and also coincided with attending fashion week events. See how we got IOS Today excited about Rilee & Lo in the episode featured above.