Nuvo Sparkling Liqueur

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It all started…

Back in 2009, the London Group approached the founders of Playbook MG about bringing attention to a dynamic liqueur. The owner saw success with his previous brand Hypnotiq, and wanted to conquer the New York Hip-Hop nightlife market in a similar fashion. This meant celebrities endorsements and a lot of late night parties. The project was spearheaded by marketing legends John Vasquez and Danielle Hodge. In the footage captured by blogger TrueLegacy, see the project that helped spark the beginning of Playbook MG.